There is an unfulfilled need for a standardised approach to managing these important stakeholder relationships, and we’re excited to be
able to pioneer these services through the unique insight of our experienced industry professionals and in-house experts.
Oliver Dennis, Fishawack CEO
Pharmaceutical companies urgently need to remodel their organization, objectives and tactics if they are to survive in this highly
competitive and regulated environment.
First Word Dossier; KOL Management – The New Rules, January. 2010
The industry has identified key opinion leaders (KOLs) as its best allies. KOLs can provide the industry with expert guidance on a wide spectrum of
critical issues ranging from choosing the right product, which is both innovative and appealing to the market, to attaining a greater share of the
market.
First Word Dossier; KOL Management – The New Rules, January. 2010
Pharmaceutical companies need to initiate appropriate KOL programs as part of the overall strategy.
First Word Dossier; KOL Management – The New Rules, January. 2010